Marketing Software Development
Agencies and marketing teams need to connect campaign work with client communication and reporting. Raketa Labs builds approval portals, campaign dashboards and API integrations around the tools you already use.
Explore the possibilitiesOur technology.
Vue.js
Nuxt
Cloudflare
SupabaseThe workflow behind the product
When campaign data lives in separate exports, teams spend time matching accounts, dates and metrics before they can discuss performance. Different attribution windows and delayed source updates make a single dashboard more complicated than it first appears.
We start with the decisions your platform needs to support. Together, we define the data model, reporting boundaries and approval steps, then build interfaces that show what is current, where a metric came from and what needs attention.
Marketing & Advertising
Connect authorised sources
Reconcile campaign metrics
Review and share reports
What we can build together
Choose the workflow that needs attention. We shape each solution around the people using it and the systems supporting it.
Connect briefs, creative assets, approvals and delivery status so account teams can see the work behind a campaign without searching through disconnected tools.
Bring authorised platform data into a consistent model. Account mapping, retries and source-specific refresh schedules help keep reporting useful when an API changes or a request fails.
Build branded reporting portals around the information clients actually need. Separate confirmed figures from estimates and make comparisons understandable across channels.
The details that shape delivery
A useful advertising platform makes its assumptions visible. We plan tracking and personalisation around the permissions, data sources and reporting rules agreed for your product.
Consent and permitted data use
Attribution windows and metric ownership
API quotas, delayed updates and missing data
One possible starting point
An agency wants to replace a monthly spreadsheet pack with a shared reporting portal. A focused first release could connect two advertising sources, map them to client accounts and add an approval step before a report is shared.
Shape a project around your needsConnect the right expertise
Explore the design and engineering services that support these workflows.
Connected data, clear KPI definitions and reporting experiences built for the decisions your team makes.
Explore the service
Backend services and documented APIs that connect business logic, data and application integrations.
Explore the serviceCustom web applications that connect useful interfaces, business rules, data and external services.
Explore the serviceFrom context to a working product
Discovery, design and engineering stay connected as the product takes shape.
Map the real workflow, users and decisions. Agree the problem the first release should solve.
Explore the core journey and integration boundaries. Make requirements and tradeoffs visible.
Develop in focused iterations with demos and review of the important states and exceptions.
Introduce the change, review feedback and choose the next improvement with your team.
Marketing & Advertising software development FAQ
Bring the questions specific to your business into the first conversation.
We can scope integrations around the APIs and account access available to your business. Discovery covers supported metrics, quotas, refresh frequency and the handling of disconnected accounts before committing to a connector.
Let’s make your next move
Tell us what you’re working toward. We’ll help find a practical next step.
Start a Conversationtech@raketalabs.com